and later, is she america's next top harvard alum? ,,,,,,,,,, >> anthony: something funny is happening online. something funny courtesy of funny or die, a comedy website that is pioneering a new business model. evening news anchor katie couric takes us behind the scenes. >> couric: it started with the landlord. >> you don't have to raise your voice. >> couric: starring a tough talking toddler and co-founders will farrell and adam makay. it was a viral sensation, 75 million views and counting. when funny or die launched in 2007 there were five employees. >> every single hour in america, dozens of people go without underwear. >> reporter: today there are 63, led by the president of production and director jake. >> i would argue that to start off at funny or die is even better than starting off on a tv show. >> did you change the locks again? live from new york.... >> this is live. this is funny or die dot-com. >> couric: tell me some of the most fun videos you've done. >> there are so many. honestly so many of them are great experiences